How to get to the top of Google
SEO Specialist Birmingham.
Matthew is an SEO Specialist in Birmingham, creating SEO for a wide range of companies across the U.K. Here he gives a basic guide on how to create good SEO.
You can have good SEO in a variety of ways. These include:
1) Positive cycle,
2) Good content,
3) Good text and photos,
4) Flesch Reading text,
5) Good backlinks and recommendations from other people,
6) Enough pages.
1) Positive cycle. SEO Specialist Birmingham.
The more popular a site is, the higher it can go on Google. The higher a site goes the easier it is to find, which means that the site is then more likely to stay high on Google. I like to call this a positive cycle.
2) Good content. SEO Specialist Birmingham.
To create good content, you need to create something original that can help people. eg. This page may help people who are trying to improve their SEO rankings. To take an example, if you’re an Estate agent in Manchester looking to boost your SEO, a good way of doing this is to offer free advice on how to best sell your home etc.
3) Good text and photos. SEO Specialist Birmingham.
Most high ranking sites have good quality text, which has been created by a copywriter. This is a service we can provide at MG Design. It’s also important to have good quality photos. These need to be then backed up by metatags.
4) Flesch Reading text. SEO Specialist Birmingham.
When creating text your content needs to match what’s called a ‘Flesch Reading test’. This is something that most search engines use to determine which sites to rank highest. The more points you score on this test, the higher your site can go. More details of this can be found on the site readability-score.com.
5) Good backlinks/ Recommendations. SEO Specialist Birmingham.
Another key feature is to have good backlinks/ recommendations from other sites and from other people. The more people that recommend your site, the higher your site can go. You can do this by asking any clients to leave feedback on places such as Facebook or Trip advisor etc.
6) Enough pages
Something that we regularly see from clients with an existing website is that they often don’t have enough pages on their site. The more pages that you have on your site with good quality content that people will visit, the better. eg. anything from around 5-10 pages is good.
Other. SEO Specialist Birmingham.
Another thing about SEO is that it is something which is constantly changing. Google change the way they rank sites through algorithms such as Google Panda, which was launched in 2011, Google Penguin (launched in 2012) , and Google Hummingbird, which was launched in 2013. More information on the algorithms can be found here.
How we can help you. SEO Specialist Birmingham.
Something new that Google now look for when ranking sites is a secure SSL site. (At MG Design we can create this for you). We can also help you to have a website fit for other devices such as smartphones and tablets. Aswell as this we’re happy to give your website a Free audit, by letting you know if there’s any other ways that we can help improve your website’s ranking.
This is something else which Google now ranks sites by. For more information, you can contact us by clicking here.
We hope you’re found reading this page useful. We will soon be posting more useful info in the coming weeks.
Web Designer and SEO Specialist Birmingham